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Product Development & Selection

  • Offer variety: Include essentials (pens, notebooks, files) and specialty items (planners, calligraphy kits, decorative paper).

  • Identify a niche: For example, eco-friendly stationery, premium handmade items, or school-specific products.

  • Quality matters: Customers prefer stationery that looks and feels good. Don’t compromise on quality, especially for repeat buyers.

2. Know Your Target Audience

  • Students, office workers, artists, and bullet journal enthusiasts all have different needs.

  • Use surveys or social media to understand preferences.

3. Build a Strong Brand

  • Create a unique name and logo that reflect your aesthetic.

  • Use consistent color palettes and packaging.

  • Have a story: e.g., “Minimalist eco-friendly tools for mindful creators.”

4. Establish Online Presence

  • Create a website with e-commerce capabilities (Shopify, Wix, WordPress).

  • Use Instagram and Pinterest for visual marketing—perfect for beautiful stationery.

  • Consider YouTube or TikTok for DIY videos, unboxings, and tutorials.

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